Our Story

We’re not revolutionaries. We’re refillutionaries, believers in the power of change. We’re three friends, environment enthusiasts and entrepreneurs, driven by the simple idea that small changes can make a big difference. Out of the box is where we operate, using innovation to disrupt the FMCG industry, change habits, transform lifestyles, making sustainability more accessible.

Why are we here? We’re here to change the status quo and give the power back to the consumers. We’re here to make sure that everyone who wishes to be part of a positive change has the freedom to choose products that match their preferences, budget and convenience and can play an equal role in making this world a better, cleaner place.

How do we do this? Out of the box is where we operate, using innovation to disrupt the FMCG industry, change habits, transform lifestyles, making sustainability more accessible. Our goal is to eliminate single-use plastics, and in the process, become one of the most effective sustainable companies.

The People Behind Kyma

What do you get when three friends from different backgrounds, a keen understanding of consumer needs and an insatiable desire to make a difference come together? You get Kyma – a brand that is not just a reflection of the people behind it, but also an expression of their passion for making sustainability an active, easy and inseparable part of everyone’s life.

Farida El Agamy

Co-Founder and Chief Executive Officer

Lawyer, leader, governance expert and passionate sustainability advocate, Farida’s belief that innovation should make way for a more comfortable, convenient and sustainable life for all is what became the inspiration behind Kyma. Farida grew up in Switzerland, an environment in which she developed a natural flair for innovation in sustainability. A proud Dutchyptian, she speaks six languages, and has over the years, become a guiding force and growth catalyst for family-owned businesses in the UAE. Her international upbringing along with her achievements in transforming local businesses into successful and sustainable enterprises have helped her develop a clear vision of the future of businesses and sustainability.

Dima Samaan

Co-Founder and Chief Marketing Officer

Second-generation entrepreneur, certified life and business coach, fitness enthusiast and traveler, Dima is driven by the idea that our actions must have a positive impact on this world, an idea that is integral to the Kyma brand promise. Combine this with her Greek-Middle Eastern family background and what you get is a fine glocal understanding of the marketplace and a natural flair for identifying the needs of the consumers that it represents.

Samar Sayegh

Co-Founder and Chief Operating Officer

Entrepreneur, brand expert and mother of three, Samar spent a lot of her time thinking about the chemicals and products we expose our kids to and the world they would inherit from us, which became a driving force behind the creation of Kyma. Samar was born and raised in the UAE and is part of a well-established and formidable entrepreneurial heritage. She represents the third generation of the family-owned National Paints , a company that she is currently part of as an Executive Board Member. She has featured on the cover of Forbes Middle East as one of the 12 most powerful women in family businesses and has an active passion for driving the successful and sustainable transformation of brands.

Our Values

Our vision is to change the status quo and give the power back to the consumers. We’re here to make sure that everyone who wishes to be part of a positive change has the freedom to choose products that match their preferences, budget and convenience and can play an equal role in making this world a better, cleaner place.

Our mission is to eliminate single-use plastics, and in the process, become one of the most effective sustainable companies.

Our Impact

If it’s plastic, It’s probably still here

Imagine consuming about 20kg of microplastic over a lifetime. Sounds unreal, but really, it isn’t. Studies have proven that nearly all the plastic ever manufactured remains in this world in some form. Right from the toothbrush you used 20 years ago, to the VHS tape you watched a film on in the 80’s.

Why’s that, you ask? Well, because plastic, while versatile, has the unchangeable quality of being around for more than 400 years if not dealt with the right way. And it doesn’t just hide away, playing no role in our lives. Instead, it pollutes our environment, clogs waterways and sewers and ends up in our oceans, poisoning and killing marine life. And a lot of it comes from single-use plastic products.

Nothing but the very best

Driven by the one goal of minimizing our impact on the planet, Kyma maintains the highest quality and sustainability standards right from sourcing our materials and manufacturing our products to getting them through our supply chain to our consumers.

Every ingredient that goes into a Kyma tablet is tested for quality and safety, keeping out toxic elements commonly found in other cleaning products such as parabens, phosphates, ammonia, VOCs, chlorine bleach and phthalates.

All Kyma products are:

  • Non-toxic
  • Kids and pet friendly
  • Recyclable and biodegradable
  • Cruelty-free
  • Environmentally friendly

Certifications That Matter

All Kyma products are ISO 9001 and ISO 22716 certified, which means not only do our customers get products of the highest quality but that everything from our manufacturing processes, packaging specifications, product testing, and storage & transportation comply with industry best practices. Speaking of practices, our products also carry the Good Manufacture Practice (GMP) Certificate issued by the Ministry of Health and Prevention in Dubai, recognizing our adherence to the highest level of quality control and safety regulations.

Isn't recycling enough?

Recycling does help, but only a little. It is becoming an increasingly painstaking, expensive and inefficient process, due to the large volumes of plastic produced across the world and the elaborate nature of the recycling process.

In simple words, we just can’t keep up with the rate at which plastic products are manufactured and brought into our lives every day. It is believed that at the current rate of consumption, by the year 2050, there will be more plastic than fish in our oceans.

Reduce, reuse, refill

Products that claim to be environmentally friendly but come packed in single use plastic, add to our growing plastic problem, and in the end, do little for the environment. So then, what can we do?

What we need, is a refillution. We need to reduce our single-use plastic purchases and reuse the plastic already in our life and refill it with household essentials like cleaning and other products. Such is our pursuit at Kyma. Our claim of being environmentally friendly is substantiated by the fact that not only do we aim to reduce the use of plastic drastically, but also make sustainable products affordable for everyone, so we’re all part of this powerful, focused and relentless refillution.

Products With Purpose